Fantasy Life, the fantasy sports and gaming firm founded by fantasy football expert Matthew Berry, revealed it secured $7 million from over twelve investors in its second round of funding. 

The company located in New York announced that the funds will be allocated to introduce its new platform and to support the acquisition of Guillotine Leagues, which offers a distinctive take on survivor football pick ‘em. This marks the initial capital raise for Fantasy Life following a seed round in 2023 that raised $2 million.

"The funding has fueled the creation of a new fantasy ecosystem featuring improved technology, expanded tools, new content offerings, and a mobile-first experience designed for scale – reinforcing Fantasy Life as a premier destination for fans and marking the beginning of a transformative new phase, driving growth and innovation in fantasy sports,” according to a statement issued by the company.

Berry established Fantasy Life in 2020, naming the business after his 2013 book of the same title. In 2022, he left ESPN for NBC Sports as the Comcast division assured him flexibility and backing to develop Fantasy Life. He is currently the betting/fantasy expert on Football Night in America and the host of Fantasy Football Happy Hour on Peacock. 

Prominent Figures Join Fantasy Life Fundraising Efforts 

Although Fantasy Life has only completed two funding rounds, it is demonstrating an ability to attract prominent investors. The $7 million investment was spearheaded by LRMR Ventures, founded by LeBron James and Maverick Carter, along with Jason Stein’s SC Holdings. 

Similar to LRMR, Tony Khan, owner of the Jacksonville Jaguars, and Roger Ehrenberg, co-owner of the Miami Marlins, invested in Fantasy Life once again. David Blitzer’s Bolt Ventures, YouTube co-founder Chad Hurley, SUM Ventures, Wasserman Ventures, Fortnite co-creator Donald Mustard, former NFL player Larry Fitzgerald, and musician John Legend also took part in the $7 million funding round. 

“They join a roster of existing investors that includes NFL stars Josh Allen, Joe Burrow, Ja’Marr Chase, and Austin Ekeler. That support has helped spark major momentum, with Fantasy Life increasing revenue by 737% since launching in 2022, including a 230% jump from 2024 to the first half of 2025,” according to the statement.

Startups connected to the sports betting sector have consistently drawn interest from team owners, such as the now public DraftKings (NASDAQ: DKNG) and Sportradar (NASDAQ: SRAD). 

Investors Welcoming Fantasy Sports Companies 

Despite ongoing discussions regarding the legality of daily fantasy sports (DFS) in California, investors are demonstrating a readiness to support fantasy sports firms, as evidenced by numerous capital raises in 2025 throughout the sector. 

Particular to Berry's Fantasy Life, the company's rapid revenue increase probably attracts investors due to its identity as more than just a conventional gaming business. 

Fantasy Life does not facilitate bets or provide sweepstakes games. Instead, it concentrates on analytics and research for gamblers and fantasy football enthusiasts. The platform includes a comprehensive betting area designed to assist bettors in making better-informed future and player prop bets, though Fantasy Life does not run a sportsbook itself.