DraftKings enhanced its Dynasty Rewards customer loyalty program by adding a variety of redemption choices for customers in the program's top tiers. 

A key addition to the online sportsbook operator’s rewards program is the 2025 Elite Rewards Gifts and Experience Catalog, set to launch in January. The rewards available to participants in the Diamond and Onyx Tiers of Dynasty Rewards feature Apple electronic bundles, tickets to Broadway shows, luxury watches, and getaway trips, among various other prizes.

"As a customer-centric brand, we are always looking for new ways to best serve our customers and Dynasty Rewards was created to deliver unforgettable, customizable experiences and gifting opportunities for our players,” said DraftKings Vice President of Loyalty and Experiences Chika Chandrashekar in a statement. “It’s important to us that we’re providing a best-in-class loyalty program to our players, as well as the most rewarding offerings and exclusive access that they can’t get anywhere else.”

Dynasty Rewards consists of five levels — Bronze, Silver, Gold, Diamond, and Onyx. 

Reasons the Enhancements to DraftKings’ Loyalty Program are Important 

Together with competitor FanDuel, DraftKings represents a duopoly that significantly dominates the North American online sports betting market. Regardless of that position, the loyalty programs provided by online-only companies frequently lack the richness of those available from certain competitors. 

For instance, online sportsbook and internet casino operators, whose parent firms are established casino businesses, have utilized rewards programs, with some highlighting success in attracting online gamblers to physical locations. For instance, BetMGM, similar to its parent MGM Resorts International, has a partnership with the Marriott Bonvoy loyalty program. 

This creates a challenge for online-only operators to ensure their rewards programs are distinctive. With DraftKings’ Dynasty Rewards, clients accumulate crowns (points) and tier credits through the company’s range of products, which encompasses daily fantasy sports (DFS), iGaming, and sports betting. They are able to earn crowns and tier credits at online casinos that are branded as Golden Nugget. 

In May 2022, DraftKings purchased Golden Nugget Online Gaming (GNOG). There was no reference to the elite segment of Dynasty Rewards possibly encompassing stays at Golden Nugget physical casinos. Those properties are owned by Tilman Fertitta, not by DraftKings. 

Achieving the Highest Levels of Dynasty Rewards 

Like many gaming loyalty programs, achieving the top tiers of DraftKings’ Dynasty Rewards requires effort and expenditure. 

Clients begin at the Bronze level and require 5,000 tier credits to advance to Silver. Individuals aiming for eligibility for the exclusive rewards program must accumulate 90K tier credits for Diamond status and 175K to reach the desirable Onyx level. 

DraftKings is enhancing that pursuit with enticing experiences for individuals qualifying for elite rewards, such as Disney trips and golfing events at renowned courses like Pebble Beach. Crowns may also be exchanged for DK Dollars, which can be utilized for making sports bets, entering DFS contests, or playing online casino games.